Privacy Policy

Last updated: Feb 17, 2021

At SenderMix, your privacy holds a paramount position in our values. This Privacy Policy aims to shed light on our practices of gathering, using, and sharing personal information across the subdomains and websites under (referred to as the 'Sites'), as well as through your interactions with our products and services. We strongly encourage you to review this Privacy Policy before disclosing any personal data via our Sites. Your continued usage of our Sites signifies your acceptance of the terms laid out in this Privacy Policy.

In the event that you are a merchant leveraging SenderMix for seamless product deliveries ('Merchant') or a promoter of a Merchant's offerings ('Affiliate'), Concept Den Ltd., trading as SenderMix, shall operate as the data controller for your personal information. Conversely, if you are an end customer of a SenderMix Merchant ('End Customer'), SenderMix functions as a data processor. It's important to note that this Privacy Policy doesn't govern the manner in which we handle End Customer information on behalf of Merchants, where we function as a service provider. Details on how we manage and safeguard Merchants' End Customer information as a service provider are available in our Data Processing Addendum. To obtain this information, please reach out to [email protected].

For End Customers associated with our Merchants, we recommend direct communication with your Merchant for insights into how they utilize and share the personal information collected through our services.

Please click the following links to learn more about our Privacy Policy:

Information We Collect

Automatic Information Gathering: Our site automatically gathers certain information from all its visitors. This aggregated data includes details about pages viewed, such as IP addresses, timestamps, and logins. To acquire this information, various technologies such as cookies, web beacons, clear GIFs, canvas fingerprinting, and other methods might be employed. If you wish, you have the ability to manage cookies in your browser settings, enabling or disabling them as needed. You can find additional insights in our Cookie Policy.

Information You or Your Merchant Gives Us: For our Merchants at SenderMix, we gather registration details, which encompass your name, email address, telephone number. Additionally, we collect billing information, including your address, along with the necessary information needed to facilitate the sale of goods.

When End Customers purchase a digital product from a Merchant, which is facilitated by SenderMix, we gather transaction-related details provided by us or received from the payment gateway. This information encompasses data such as names, email addresses, billing and shipping addresses.

We employ payment processors for handling payments, analytics, and other essential business functions. These payment processors gather information that identifies the devices accessing their services. This information aids them in the operation and enhancement of the services they offer to us, including fraud detection measures. For detailed information about our primary payment processor, Stripe, and to review its privacy policy, please visit

Information We Collect From Third Parties. In the event that you utilize our Sites via third-party platforms (like Facebook or Google), or if you share content from our Sites on third-party social media platforms, specific information about you may be sent to us by the third-party service. This sharing of information is contingent on the policies and account settings of the third-party service you're using. The data we receive will be subject to the policies and settings established with that third-party service.

How We Use Information

The data recorded is used for the following purposes:

  • to respond to your enquiry, ask a question, contact you about your request or other reasons related to offering and improving our services;
  • provide checkout capabilities on our site;
  • to enable us to communicate with you and sellers;
  • send you our monthly newsletter if you have signed up;
  • for buyers who buy something that is delivered by SenderMix we collect data so we can provide them with access to their purchase;
  • to protect against, identify and help prevent fraud, unauthorized activity, claims and other liabilities; and
  • to fulfil our legal and financial obligations.

How We Share Information

We collaborate with third-party vendors and hosting partners to facilitate the necessary infrastructure for running our service. In this process, we may share data with them as required to fulfill the services you've requested. Specifically, we engage with Cloudflare, Amazon Web Services, Rackspace, MailGun, Google Analytics, FreeAgent, HelpScout, Stripe, and MailChimp. Our agreements with these third-party vendors mandate that they only utilize personal data as necessary to execute services on our behalf and adhere to appropriate security measures as dictated by the law.

In certain instances, we might need to disclose your data in response to lawful requests from public authorities, including compliance with law enforcement requirements. We could also be obligated to reveal or share your personal information to meet legal obligations, enforce our terms and conditions, uphold agreements, safeguard our rights, property, or safety, or protect the rights, property, or safety of others. This may involve sharing information with other companies and organizations to combat fraud.

How Do We Respond to ‘Do Not Track’ Signals?

"Do Not Track" (DNT) is a privacy choice that users can configure in specific web browsers. DNT provides users with a means to communicate to websites and services their preference to not have certain information about their web browsing activities collected over time and across various websites or online services. At present, we do not acknowledge or act upon browser-triggered DNT signals. This is because the internet industry is in the process of defining the precise implications of DNT, what compliance with DNT entails, and an agreed-upon approach for addressing DNT requests.


A cookie is a text file that websites send to a visitor's computer in order to uniquely identify the visitor's browser or to store information or settings within the browser. Cookies may encompass your IP address, timestamps, and logins. The data collected from cookies is utilized by us to assess the effectiveness of our website, analyze trends, and administer our website. This assists us in determining factors like the most frequented sections of our website and potential challenges faced by visitors in accessing it.

We utilize cookies for various purposes, including authentication (to log you into your account), site functionality (such as the shopping cart, affiliate and referral schemes), site performance analysis (via Google Analytics), and advertising management (displaying SenderMix adverts across the internet). These cookies retain session information on the device you employ to access our website.

Consent isn't necessary for essential cookies. However, for the other types of cookies detailed in this policy, we do request your consent upon your initial visit to our website. You can retract your consent or eliminate these cookies at any time through your browser settings, although if you remove the authentication cookie, you'll need to log in again to access the SenderMix site. For further insights into cookies, including how to view the cookies that have been set, as well as managing and removing them, please refer to our Cookie Policy.

Your Privacy Rights

If you wish to stop receiving our newsletter, you can simply click on the "unsubscribe" link provided in our email communications or reach out to us using the contact details provided below.

Taking Action on Your Privacy Rights: While we've outlined specific privacy rights for certain jurisdictions below, we recognize that your jurisdiction might offer further rights. If you have any queries about exercising your data protection rights, please feel free to contact us directly. We'll carefully review your request in line with the relevant legal requirements.

EEA or UK Individuals’ Rights

If you are from the European Economic Area or United Kingdom, you have the right, under certain circumstances, to:

  • Request access to your personal data.
  • Request correction of your personal data.
  • Request erasure of your personal data.
  • Object to the processing of your personal data for reasons relating to your particular situation.
  • Request restriction of processing your personal data.
  • Request to export the personal data that we process based on our contract with you or your consent and transfer it to another company (if technically feasible).
  • Withdraw any consent you have previously provided to us.

Taking Action on Your Rights: If you intend to exercise any of the rights mentioned above, kindly reach out to us using the contact information provided in the 'Contact Us' section.

If you're unsatisfied with our response, you have the option to contact the ICO in the UK or your country's respective data protection authority. Please note: If you're an End Customer who received a product through SenderMix, your data rights are to be addressed by the Merchant. As a data processor, SenderMix's role is to facilitate these requests, but the Merchant is responsible for fulfilling them as your purchase agreement is with them, not with us.

California Privacy Rights

If you are a California consumer, you have the following rights under the California Consumer Privacy Act of 2018 (CCPA):

  • The right to know what personal information is being collected about you.
  • The right to know whether your personal information is sold or disclosed and to whom.
  • The right to say no to the sale of personal information.
  • The right to access your personal information.
  • The right, in certain circumstances, to delete the information you have provided to us.
  • The right to equal service and price, even if you exercise your privacy rights.

Information and Deletion Requests (CCPA): Under the California Consumer Privacy Act (CCPA), residents of California have the right to make information and deletion requests from businesses collecting their personal information. You can make such requests up to twice within a 12-month period. Please note that we may require identity verification for all information requests.

  • The right to know what personal information is being collected about you.
  • (1) The categories of personal information it has collected about that consumer.
  • (2) The categories of sources from which the personal information is collected.
  • (3) The business or commercial purpose for collecting or selling personal information.
  • (4) The categories of third parties with whom the business shares personal information.
  • (5) The categories of personal information that the business sold about the consumer and the categories of third parties to whom the personal information was sold, by category or categories of personal information for each third party to whom the personal information was sold.
  • (6) The categories of personal information that the business disclosed about the consumer for a business purpose.
  • (7) The specific pieces of personal information it has collected about that consumer.

To make such a request, please contact us using the contact details listed in the “Contact Us” section below.

Do Not Sell My Personal Information (CCPA). California consumers have the right to opt out of the sale of the consumer’s personal information.

We do not sell your email address, shopping cart data, or other marketing information to third parties. However, it's important to note that under the CCPA, certain sharing of personal information that enables personalized ads may be classified as a "sale," even if no monetary exchange takes place. This includes our use of cookies and similar technologies. To find out more about opting out of personalized ads, please refer to our Cookie Policy.

Third Party Marketing. California Civil Code Section 1798.83 permits you to request information regarding the disclosure of your personal information to third parties for the third parties’ direct marketing purposes. We do not disclose your personal information to third parties for the third parties’ direct marketing purposes.

Billing information is collected to fulfill our contractual obligations in providing services to Merchants and their End Customers.

We process visitor information to enhance our website's functionality and improve the user experience, aligning with our legitimate business interests. Registration details are collected for the purpose of business administration, in line with legitimate interests. Our data processing endeavors to ensure a harmonious balance between our interests and your rights and freedoms.

Subject to your consent, we may use your personal data for marketing communications, except where prohibited by law. Consent can also be provided when alternative legal grounds are not applicable. You have the right to withdraw consent at any time.

We may process data to meet legal requirements that are mandatory. For instance, adhering to accounting and tax obligations entails specific retention periods. Additionally, personal data may be gathered to address requests for exercising your rights and confirming your identity for such actions.

In certain cases, there might be a legal obligation for us to collect personal information, especially when responding to authorized requests by public authorities, including law enforcement agencies, as outlined in the "How We Share Information" section.

Retention and Withdrawal

We retain your personal data as long as needed for the purposes for which we collected it, plus a reasonable period to take into account the applicable statute of limitation period or to comply with legal requirements.

Data Transfer

We may transfer your personal data to recipients in countries other than the country in which the personal data was originally collected. These countries may not offer the same level of protection to your personal data. When we transfer your personal data to recipients outside of the European Economic Area ("EEA"), we will comply with applicable legal requirements by providing adequate protection for the transfer of personal data. This may include steps such as (i) entering into the European Commission's EU Standard Contractual Clauses with the data recipients, (ii) verifying that the recipient has implemented Binding Corporate Rules, or (iii) implementing any other appropriate safeguards as required by applicable law for the international transfer of personal information. If you wish to obtain a copy of our Data Protection Addendum with Standard Contractual Clauses incorporated, please contact us at [email protected].

Limited Use Policy

Sendermix use and transfer of information received from Google APIs to any other app will adhere to Google API Services User Data Policy, including the Limited Use requirements.

Children’s Privacy

The SenderMix Sites are not intended for individuals under the age of 16. We do not knowingly collect personal information from children under the age of 16. If you become aware that a child has provided us with personal information, please get in touch with us using the contact details provided in the "Contact Information" section below. If we become aware that a child under 16 has shared personal information with us, we will take appropriate steps to delete such information.

Change of Control

Personal information might be transferred to a third party due to a sale, acquisition, merger, reorganization, or other change in control. In the event of a sale, merger, or transfer of any part of the business, your personal information could be included as part of the transaction.

Data Security

We safeguard the personal data we collect and store through the implementation of administrative, technical, and physical security measures. These measures are designed to ensure a suitable level of security and confidentiality for your personal data.


This policy may be subject to periodic updates. We recommend that you review this Privacy Policy periodically to stay informed about the most current version. It's important to carefully review the policy before submitting any personal data on our site. The date of the last update is indicated at the top of this page.

Contact Us

If you have any inquiries or concerns regarding this privacy policy, please don't hesitate to reach out to us at [email protected].